Neckties are often considered to be a bit old fashioned but actually they have been given a modern twist thanks to innovative advertising which features them tongue in cheek. From grassroots campaigns to save beloved television shows to resurgence in the popularity of the bow tie, neckties are no longer the staple of grandfathers and stuffy CEOs. A bit of creative marketing and design and suddenly they’re one of the hottest gift and accessories of the year.
How a Tie Helped Save Late Night TV
The American late night talk show ratings wars swept the media in 2011. Even viewers far removed from the US became familiar with the plight of late night variety show hosts and especially with the loveable ginger-haired Conan O’Brien. O’Brien and his team embraced their underdog status and used his trademark tie as an integral part of his relaunch as well as a way to reach out and identify with their fan base. His tie campaign went on to not only become a grass roots force to be reckoned with but also played a major role in his eventual successful relaunch.
Neckties – Expanding and Supporting Any Business
The popularity of neck ties hasn’t let up, either. From American talk show hosts to the beloved time lord Dr. Who, the neck tie in all its many variations has enjoyed renewed interest. All over the world, from the hustling Hollywood streets in America to the booming tourism industry of Australia, ties have become a way to advertise not only a person’s status thanks to high end labels but also a company, thanks to advancements in custom made ties.
Ties can now be used to promote charity events as well as being made a part of formal business attire or even uniforms. Customizing ties doesn’t need to employ a lot of showy graphics or over the top color schemes (though they can) but instead can be made to simply incorporate the company name into a repeating pattern such as using the name in small print to make up lines for simple patterns along the length of the tie. The options available for custom ties are now bigger than it ever has been and the only real limit is the imagination of the designers.
Creating a Design
Working with fashion and graphic designer is the best way to come up with a design that will promote a company while still giving a good impression. Ties can even be made in several different styles in order to fit in with annual events such as charity balls, fund raising and other events as well as a simply designed tie for daily use.
Taking the time to work with a professional to design a quality customized neck tie can help accomplish a great many things. From the grassroots advertising and viral marketing campaign that helped to save an American talk show to stylish promotion of your own company, never underestimate the power of the neck tie.
Author Bio- Kelly McCloskey is a freelance writer who works with a wide variety of clients. She especially enjoys writing about cutting edge fashion including custom made ties and edgy t-shirt designs. She also enjoys writing for her own pleasure and is an active contributor on several independent websites.